|
|
|
|
|
Annual Report Fiscal Year 2008 vs. 2007
Change in Discounts by Model
|
|
Vehicle |
Avg % Off MSRP |
Vehicle |
Avg % Off MSRP |
% in Discount |
|
2009 Toyota Avalon
|
8.67% |
2008 Toyota Avalon
|
7.73% |
12.16% |
|
2009 Toyota Camry
|
11.56% |
2008 Toyota Camry
|
6.84% |
69.01% |
|
2009 Toyota Camry Hybrid
|
8.43% |
2008 Toyota Camry Hybrid
|
5.59% |
50.81% |
|
2009 Toyota Corolla
|
9.50% |
2008 Toyota Corolla
|
8.63% |
10.08% |
|
2009 Toyota FJ Cruiser
|
8.68% |
2008 Toyota FJ Cruiser
|
3.55% |
144.51% |
|
2009 Toyota Highlander
|
8.58% |
2008 Toyota Highlander
|
6.24% |
37.50% |
|
2009 Toyota Matrix
|
9.68% |
2008 Toyota Matrix
|
6.54% |
48.01% |
|
2009 Toyota Prius
|
3.78% |
2008 Toyota Prius
|
2.91% |
29.90% |
|
2009 Toyota RAV4
|
8.06% |
2008 Toyota RAV4
|
5.20% |
55.00% |
|
2009 Toyota Sienna
|
11.21% |
2008 Toyota Sienna
|
7.63% |
46.92% |
|
2009 Toyota Tacoma
|
9.52% |
2008 Toyota Tacoma
|
6.06% |
57.10% |
|
2009 Toyota Yaris
|
7.80% |
2008 Toyota Yaris
|
3.18% |
145.28% |
|
2008 Toyota 4Runner
|
13.45% |
2007 Toyota 4Runner
|
8.96% |
50.11% |
|
2008 Toyota Avalon
|
11.02% |
2007 Toyota Avalon
|
7.91% |
39.32% |
|
2008 Toyota Camry
|
8.04% |
2007 Toyota Camry
|
7.76% |
3.61% |
|
2008 Toyota Camry Hybrid
|
7.41% |
2007 Toyota Camry Hybrid
|
5.58% |
32.80% |
|
2008 Toyota Camry Solara
|
9.10% |
2007 Toyota Camry Solara
|
6.30% |
44.44% |
|
2008 Toyota Corolla
|
8.28% |
2007 Toyota Corolla
|
10.33% |
-19.85% |
|
2008 Toyota FJ Cruiser
|
7.54% |
2007 Toyota FJ Cruiser
|
6.72% |
12.20% |
|
2008 Toyota Highlander
|
12.06% |
2007 Toyota Highlander
|
11.40% |
5.79% |
|
2008 Toyota Highlander Hybrid
|
5.99% |
2007 Toyota Highlander Hybrid
|
8.79% |
-31.85% |
|
2008 Toyota Land Cruiser
|
7.98% |
2007 Toyota Land Cruiser
|
6.78% |
17.70% |
|
2008 Toyota Matrix
|
8.09% |
2007 Toyota Matrix
|
7.00% |
15.57% |
|
2008 Toyota Prius
|
4.35% |
2007 Toyota Prius
|
5.23% |
-16.83% |
|
2008 Toyota RAV4
|
9.18% |
2007 Toyota RAV4
|
5.76% |
59.38% |
|
2008 Toyota Sequoia
|
12.95% |
2007 Toyota Sequoia
|
9.50% |
36.32% |
|
2008 Toyota Sienna
|
11.25% |
2007 Toyota Sienna
|
9.41% |
19.55% |
|
2008 Toyota Tacoma
|
9.28% |
2007 Toyota Tacoma
|
7.24% |
28.18% |
|
2008 Toyota Tundra
|
13.07% |
2007 Toyota Tundra
|
6.89% |
89.70% |
|
2008 Toyota Yaris
|
6.32% |
2007 Toyota Yaris
|
4.03% |
56.82% |
|
2007 Toyota 4Runner
|
9.28% |
2006 Toyota 4Runner
|
10.27% |
-9.64% |
|
2007 Toyota Avalon
|
9.73% |
2006 Toyota Avalon
|
9.29% |
4.74% |
|
2007 Toyota Camry
|
8.60% |
2006 Toyota Camry Solara
|
9.21% |
-6.62% |
|
2007 Toyota Corolla
|
6.66% |
2006 Toyota Corolla
|
6.31% |
5.55% |
|
2007 Toyota Highlander
|
7.76% |
2006 Toyota Highlander
|
11.12% |
-30.22% |
|
2007 Toyota Land Cruiser
|
2.01% |
2006 Toyota Land Cruiser
|
14.58% |
-86.21% |
|
2007 Toyota Matrix
|
6.93% |
2006 Toyota Matrix
|
5.66% |
22.44% |
|
2007 Toyota Prius
|
2.17% |
2006 Toyota Prius
|
8.57% |
-74.68% |
|
2007 Toyota RAV4
|
5.02% |
2006 Toyota RAV4
|
5.73% |
-12.39% |
|
2007 Toyota Sequoia
|
7.62% |
2006 Toyota Sequoia
|
9.97% |
-23.57% |
|
2007 Toyota Sienna
|
7.25% |
2006 Toyota Sienna
|
9.52% |
-23.84% |
|
2007 Toyota Tacoma
|
7.53% |
2006 Toyota Tacoma
|
8.75% |
-13.94% |
|
2007 Toyota Tundra
|
9.70% |
2006 Toyota Tundra
|
9.28% |
4.53% |
|
2009 Toyota
|
10.37% |
2008 Toyota
|
6.86% |
51.17% |
|
2008 Toyota
|
9.63% |
2007 Toyota
|
7.87% |
22.36% |
|
2007 Toyota
|
7.91% |
2006 Toyota |
9.17% |
-13.74% |
|
|
9.74% |
|
7.75% |
25.72% |
|
Annual Report Fiscal Year 2008 (1/1/2008 -
12/31/2008)
|
|
Vehicle |
Avg ePrice |
Avg Off MSRP |
Avg % Off MSRP |
|
2009 Toyota Avalon
|
$31,827.00
|
$3,026.67
|
8.67% |
|
2009 Toyota Camry
|
$21,331.00
|
$2,810.53
|
11.56% |
|
2009 Toyota Camry Hybrid
|
$27,584.00
|
$2,556.10
|
8.43% |
|
2009 Toyota Corolla
|
$17,182.00
|
$1,810.18
|
9.50% |
|
2009 Toyota FJ Cruiser
|
$27,480.00
|
$2,609.50
|
8.68% |
|
2009 Toyota Highlander
|
$36,046.00
|
$3,411.67
|
8.58% |
|
2009 Toyota Matrix
|
$19,215.00
|
$2,079.11
|
9.68% |
|
2009 Toyota Prius
|
$26,201.00
|
$1,030.90
|
3.78% |
|
2009 Toyota RAV4
|
$24,290.00
|
$2,161.10
|
8.06% |
|
2009 Toyota Sienna
|
$28,135.00
|
$3,533.80
|
11.21% |
|
2009 Toyota Tacoma
|
$22,781.00
|
$2,400.76
|
9.52% |
|
2009 Toyota Venza
|
$30,759.00
|
$3,711.67
|
10.74% |
|
2009 Toyota Yaris
|
$14,739.00
|
$1,242.03
|
7.80% |
|
2008 Toyota 4Runner
|
$30,294.00
|
$4,722.29
|
13.45% |
|
2008 Toyota Avalon
|
$31,362.00
|
$3,890.08
|
11.02% |
|
2008 Toyota Camry
|
$22,317.00
|
$2,001.22
|
8.04% |
|
2008 Toyota Camry Hybrid
|
$27,121.00
|
$2,216.94
|
7.41% |
|
2008 Toyota Camry Solara
|
$27,636.00
|
$2,773.93
|
9.10% |
|
2008 Toyota Corolla
|
$16,074.00
|
$1,465.13
|
8.28% |
|
2008 Toyota FJ Cruiser
|
$27,692.00
|
$2,263.53
|
7.54% |
|
2008 Toyota Highlander
|
$31,560.00
|
$4,370.83
|
12.06% |
|
2008 Toyota Highlander Hybrid
|
$41,418.00
|
$2,667.83
|
5.99% |
|
2008 Toyota Land Cruiser
|
$66,071.00
|
$5,741.30
|
7.98% |
|
2008 Toyota Matrix
|
$17,259.00
|
$1,523.72
|
8.09% |
|
2008 Toyota Prius
|
$24,964.00
|
$1,141.60
|
4.35% |
|
2008 Toyota RAV4
|
$23,673.00
|
$2,411.75
|
9.18% |
|
2008 Toyota Sequoia
|
$44,411.00
|
$6,664.54
|
12.95% |
|
2008 Toyota Sienna
|
$27,217.00
|
$3,458.42
|
11.25% |
|
2008 Toyota Tacoma
|
$23,202.00
|
$2,416.27
|
9.28% |
|
2008 Toyota Tundra
|
$29,860.00
|
$4,469.16
|
13.07% |
|
2008 Toyota Yaris
|
$14,252.00
|
$967.91
|
6.32% |
|
2007 Toyota 4Runner
|
$31,267.00
|
$3,290.68
|
9.28% |
|
2007 Toyota Avalon
|
$31,670.00
|
$3,406.74
|
9.73% |
|
2007 Toyota Camry
|
$23,409.00
|
$2,278.36
|
8.60% |
|
2007 Toyota Camry Hybrid
|
$27,081.00
|
$2,220.13
|
7.52% |
|
2007 Toyota Camry Solara
|
$25,252.00
|
$2,145.11
|
7.66% |
|
2007 Toyota Corolla
|
$16,740.00
|
$1,202.50
|
6.66% |
|
2007 Toyota FJ Cruiser
|
$26,448.00
|
$2,630.41
|
8.89% |
|
2007 Toyota Highlander
|
$27,527.00
|
$2,307.56
|
7.76% |
|
2007 Toyota Land Cruiser
|
$65,179.00
|
$1,339.00
|
2.01% |
|
2007 Toyota Matrix
|
$18,404.00
|
$1,385.59
|
6.93% |
|
2007 Toyota Prius
|
$24,777.00
|
$555.12
|
2.17% |
|
2007 Toyota RAV4
|
$24,996.00
|
$1,332.04
|
5.02% |
|
2007 Toyota Sequoia
|
$37,968.00
|
$3,102.09
|
7.62% |
|
2007 Toyota Sienna
|
$25,953.00
|
$2,018.26
|
7.25% |
|
2007 Toyota Tacoma
|
$22,979.00
|
$1,946.61
|
7.53% |
|
2007 Toyota Tundra
|
$32,658.00
|
$3,553.85
|
9.70% |
|
2007 Toyota Yaris
|
$15,146.00
|
$669.59
|
4.12% |
|
2009 Toyota
|
$20,580.00
|
$2,410.62
|
10.37% |
|
2008 Toyota
|
$25,738.00
|
$2,908.11
|
9.63% |
|
2007 Toyota
|
$27,577.00
|
$2,490.86
|
7.91% |
|
|
$24,395.18
|
$2,744.66 |
9.74% |
|
|
|
Annual Report Fiscal Year 2007 (1/1/2007 -
12/31/2007)
|
|
Vehicle |
Avg ePrice |
Avg Off MSRP |
Avg % Off MSRP |
|
2008 Toyota 4Runner
|
$31,260.00
|
$2,940.18
|
8.50% |
|
2008 Toyota Avalon
|
$32,506.00
|
$2,719.14
|
7.73% |
|
2008 Toyota Camry
|
$22,131.00
|
$1,655.29
|
6.84% |
|
2008 Toyota Camry Hybrid
|
$27,923.00
|
$1,671.17
|
5.59% |
|
2008 Toyota Camry Solara
|
$28,629.00
|
$1,484.28
|
4.98% |
|
2008 Toyota Corolla
|
$15,978.00
|
$1,522.57
|
8.63% |
|
2008 Toyota FJ Cruiser
|
$29,103.00
|
$1,059.94
|
3.55% |
|
2008 Toyota Highlander
|
$32,636.00
|
$2,185.33
|
6.24% |
|
2008 Toyota Highlander Hybrid
|
$40,700.00
|
$986.15
|
2.40% |
|
2008 Toyota Land Cruiser
|
$69,865.00
|
$1,557.50
|
2.18% |
|
2008 Toyota Matrix
|
$17,557.00
|
$1,240.91
|
6.54% |
|
2008 Toyota Prius
|
$24,863.00
|
$749.32
|
2.91% |
|
2008 Toyota RAV4
|
$24,598.00
|
$1,368.15
|
5.20% |
|
2008 Toyota Sienna
|
$28,689.00
|
$2,380.91
|
7.63% |
|
2008 Toyota Tacoma
|
$24,252.00
|
$1,599.67
|
6.06% |
|
2008 Toyota Tundra
|
$31,672.00
|
$2,280.95
|
6.65% |
|
2008 Toyota Yaris
|
$14,613.00
|
$486.77
|
3.18% |
|
2007 Toyota 4Runner
|
$31,018.00
|
$3,105.60
|
8.96% |
|
2007 Toyota Avalon
|
$32,058.00
|
$2,769.78
|
7.91% |
|
2007 Toyota Camry
|
$22,571.00
|
$1,909.70
|
7.76% |
|
2007 Toyota Camry Hybrid
|
$27,890.00
|
$1,647.05
|
5.58% |
|
2007 Toyota Camry Solara
|
$26,382.00
|
$1,739.23
|
6.30% |
|
2007 Toyota Corolla
|
$15,768.00
|
$1,819.45
|
10.33% |
|
2007 Toyota FJ Cruiser
|
$27,811.00
|
$2,033.64
|
6.72% |
|
2007 Toyota Highlander
|
$27,439.00
|
$3,539.30
|
11.40% |
|
2007 Toyota Highlander Hybrid
|
$34,723.00
|
$3,365.30
|
8.79% |
|
2007 Toyota Land Cruiser
|
$60,409.00
|
$4,368.75
|
6.78% |
|
2007 Toyota Matrix
|
$17,781.00
|
$1,354.43
|
7.00% |
|
2007 Toyota Prius
|
$24,120.00
|
$1,350.29
|
5.23% |
|
2007 Toyota RAV4
|
$24,283.00
|
$1,499.70
|
5.76% |
|
2007 Toyota Sequoia
|
$39,860.00
|
$4,222.87
|
9.50% |
|
2007 Toyota Sienna
|
$27,687.00
|
$2,914.51
|
9.41% |
|
2007 Toyota Tacoma
|
$24,113.00
|
$1,917.78
|
7.24% |
|
2007 Toyota Tundra
|
$32,563.00
|
$2,372.24
|
6.89% |
|
2007 Toyota Yaris
|
$14,337.00
|
$608.33
|
4.03% |
|
2006 Toyota 4Runner
|
$31,488.00
|
$3,647.31
|
10.27% |
|
2006 Toyota Avalon
|
$31,997.00
|
$3,269.83
|
9.29% |
|
2006 Toyota Camry Solara
|
$26,104.00
|
$2,602.29
|
9.21% |
|
2006 Toyota Corolla
|
$16,218.00
|
$1,100.42
|
6.31% |
|
2006 Toyota Highlander
|
$29,618.00
|
$3,716.13
|
11.12% |
|
2006 Toyota Highlander Hybrid
|
$34,036.00
|
$3,042.27
|
8.22% |
|
2006 Toyota Land Cruiser
|
$56,332.00
|
$9,602.30
|
14.58% |
|
2006 Toyota Matrix
|
$17,333.00
|
$1,045.13
|
5.66% |
|
2006 Toyota Prius
|
$23,475.00
|
$2,219.40
|
8.57% |
|
2006 Toyota RAV4
|
$24,306.00
|
$1,478.20
|
5.73% |
|
2006 Toyota Sequoia
|
$40,291.00
|
$4,470.28
|
9.97% |
|
2006 Toyota Sienna
|
$27,414.00
|
$2,899.93
|
9.52% |
|
2006 Toyota Tacoma
|
$24,288.00
|
$2,355.60
|
8.75% |
|
2006 Toyota Tundra
|
$28,167.00
|
$2,870.26
|
9.28% |
|
2008 Toyota
|
$22,361.00
|
$1,628.20
|
6.86% |
|
2007 Toyota
|
$24,348.00
|
$2,102.30
|
7.87% |
|
2006 Toyota
|
$27,306.00
|
$2,842.04
|
9.17% |
|
|
$24,124.46 |
$2,050.53 |
7.75% |
|
|
|
