2008 Ford Q4 Market Sales Statistics Reports, Decline in MSRP 2008 vs 2007

February 15, 2009


Quarterly Q4 Report Fiscal Year 2008 vs. 2007 Change in Discounts by Model
Quarterly Report Q4 Fiscal Year 2008 (10/1/2008 - 12/31/2008)
Quarterly Report Q4 Fiscal Year 2007 (10/1/2007 - 12/31/2007)
Quarterly Q4 Report Fiscal Year 2008 vs. 2007 Change in Discounts by Model

Vehicle Avg % Off MSRP Vehicle Avg % Off MSRP % in Discount
2009 Ford Econoline Wagon 2.83%  2008 Ford Econoline Wagon 7.35%-61.50%
2009 Ford Edge 3.00%  2008 Ford Edge 3.97%-24.43%
2009 Ford Escape 11.79%  2008 Ford Escape 5.13%129.82%
2009 Ford Expedition 17.60%  2008 Ford Expedition 7.90%122.78%
2009 Ford Expedition EL 14.00%  2008 Ford Expedition EL 7.84%78.57%
2009 Ford Explorer 3.81%  2008 Ford Explorer 6.53%-41.65%
2009 Ford Explorer Sport Trac 3.00%  2008 Ford Explorer Sport Trac 5.71%-47.46%
2009 Ford F-150 8.00%  2008 Ford F-150 7.71%3.76%
2009 Ford F-250 Super Duty 2.58%  2008 Ford F-250 Super Duty 7.13%-63.81%
2009 Ford F-350 Super Duty 14.34%  2008 Ford F-350 Super Duty 7.88%81.98%
2009 Ford Focus 14.63%  2008 Ford Focus 4.10%256.83%
2009 Ford Fusion 13.38%  2008 Ford Fusion 5.36%149.63%
2009 Ford Mustang 10.87%  2008 Ford Mustang 5.37%102.42%
2009 Ford Ranger 6.80%  2008 Ford Ranger 6.37%6.75%
2009 Ford Shelby GT500 2.91%  2008 Ford Shelby GT500 12.49%-76.70%
2009 Ford Taurus 11.56%  2008 Ford Taurus 7.08%63.28%
2009 Ford Taurus X 3.00%  2008 Ford Taurus X 6.34%-52.68%
2008 Ford Crown Victoria 30.19%  2007 Ford Crown Victoria 2.31%1,206.93%
2008 Ford Econoline Cargo 14.45%  2007 Ford Econoline Cargo 11.99%20.52%
2008 Ford Edge 13.73%  2007 Ford Edge 5.87%133.90%
2008 Ford Expedition 14.43%  2007 Ford Expedition 7.90%82.66%
2008 Ford Expedition EL 19.25%  2007 Ford Expedition EL 8.23%133.90%
2008 Ford Explorer 20.28%  2007 Ford Explorer 5.55%265.41%
2008 Ford Explorer Sport Trac 12.30%  2007 Ford Explorer Sport Trac 6.21%98.07%
2008 Ford F-150 20.82%  2007 Ford F-150 10.06%106.96%
2008 Ford F-250 Super Duty 19.96%  2007 Ford F-250 Super Duty 5.88%239.46%
2008 Ford F-350 Super Duty 19.70%  2007 Ford F-350 Super Duty 6.78%190.56%
2008 Ford Focus 9.41%  2007 Ford Focus 7.41%26.99%
2008 Ford Fusion 10.45%  2007 Ford Fusion 8.19%27.59%
2008 Ford Mustang 20.61%  2007 Ford Mustang 6.94%196.97%
2008 Ford Ranger 17.69%  2007 Ford Ranger 12.18%45.24%
2008 Ford Taurus 16.35%  2006 Ford Taurus 17.15%-4.66%
2009 Ford 11.50%   2008 Ford 6.27%83.41%
2008 Ford 18.83%  2007 Ford 8.40%124.17%
15.99%  7.01%127.96%
Quarterly Report Q4 Fiscal Year 2008 (10/1/2008 - 12/31/2008)

Vehicle Avg ePrice Avg Off MSRP Avg % Off MSRP
2009 Ford Econoline Wagon $34,511.00    $1,000.00    2.83 %   
2009 Ford Edge $36,831.00    $1,139.00    3.00 %   
2009 Ford Escape $23,731.00    $3,145.82    11.79 %   
2009 Ford Expedition $42,142.00    $9,003.00    17.60 %   
2009 Ford Expedition EL $43,182.00    $7,028.00    14.00 %   
2009 Ford Explorer $33,552.00    $1,364.80    3.81 %   
2009 Ford Explorer Sport Trac $30,182.00    $933.00    3.00 %   
2009 Ford F-150 $31,903.00    $2,823.76    8.00 %   
2009 Ford F-250 Super Duty $30,175.00    $800.00    2.58 %   
2009 Ford F-350 Super Duty $42,267.00    $7,085.80    14.34 %   
2009 Ford Flex $34,433.00    $3,718.98    9.76 %   
2009 Ford Focus $15,894.00    $2,726.44    14.63 %   
2009 Ford Fusion $20,355.00    $3,174.17    13.38 %   
2009 Ford Mustang $25,209.00    $3,020.87    10.87 %   
2009 Ford Ranger $20,095.00    $1,496.26    6.80 %   
2009 Ford Shelby GT500 $46,938.00    $1,235.75    2.91 %   
2009 Ford Taurus $25,300.00    $3,366.22    11.56 %   
2009 Ford Taurus X $34,838.00    $1,077.00    3.00 %   
2008 Ford Crown Victoria $39,600.00    $17,125.00    30.19 %   
2008 Ford Econoline Cargo $24,213.00    $4,181.34    14.45 %   
2008 Ford Edge $28,289.00    $4,584.22    13.73 %   
2008 Ford Escape $20,383.00    $4,869.35    18.89 %   
2008 Ford Expedition $36,069.00    $6,352.04    14.43 %   
2008 Ford Expedition EL $36,348.00    $8,657.00    19.25 %   
2008 Ford Explorer $26,180.00    $6,686.77    20.28 %   
2008 Ford Explorer Sport Trac $27,430.00    $3,831.61    12.30 %   
2008 Ford F-150 $26,807.00    $7,183.69    20.82 %   
2008 Ford F-250 Super Duty $39,596.00    $10,149.01    19.96 %   
2008 Ford F-350 Super Duty $37,919.00    $9,387.23    19.70 %   
2008 Ford F-450 Super Duty $39,143.00    $12,644.57    24.59 %   
2008 Ford Focus $15,591.00    $1,661.58    9.41 %   
2008 Ford Fusion $20,652.00    $2,582.00    10.45 %   
2008 Ford Mustang $26,153.00    $6,682.05    20.61 %   
2008 Ford Ranger $18,670.00    $4,014.83    17.69 %   
2008 Ford Taurus $23,856.00    $4,849.90    16.35 %   
2008 Ford Taurus X $28,197.00    $4,490.42    13.56 %   
2007 Ford Econoline Cargo $22,732.00    $5,420.50    18.38 %   
2007 Ford Expedition EL $32,499.00    $14,296.00    30.55 %   
2007 Ford Explorer $32,978.00    $7,562.00    18.65 %   
2007 Ford Explorer Sport Trac $31,340.00    $1,000.00    3.09 %   
2007 Ford F-150 $26,714.00    $1,623.50    5.71 %   
2007 Ford F-350 Super Duty $35,788.00    $14,688.33    25.81 %   
2007 Ford Fusion $17,999.00    $7,116.00    28.33 %   
2009 Ford $23,435.00    $2,883.19    11.50 %   
2008 Ford $28,600.00    $6,841.64    18.83 %   
$26,595.63     $5,305.49     15.99%    
Quarterly Report Q4 Fiscal Year 2007 (10/1/2007 - 12/31/2007)

Vehicle Avg ePrice Avg Off MSRP Avg % Off MSRP
2008 Ford Crown Victoria $31,915.00    $960.00    2.92 %   
2008 Ford Econoline Cargo $24,522.00    $2,036.54    7.63 %   
2008 Ford Econoline Wagon $30,870.00    $2,483.05    7.35 %   
2008 Ford Edge $30,294.00    $1,260.61    3.97 %   
2008 Ford Escape $22,711.00    $1,239.33    5.13 %   
2008 Ford Escape Hybrid $29,122.00    $939.00    3.08 %   
2008 Ford Expedition $37,994.00    $3,345.07    7.90 %   
2008 Ford Expedition EL $42,568.00    $3,638.07    7.84 %   
2008 Ford Explorer $29,360.00    $2,066.16    6.53 %   
2008 Ford Explorer Sport Trac $28,030.00    $1,712.86    5.71 %   
2008 Ford F-150 $29,789.00    $2,576.35    7.71 %   
2008 Ford F-250 Super Duty $41,323.00    $3,293.59    7.13 %   
2008 Ford F-350 Super Duty $43,802.00    $3,747.50    7.88 %   
2008 Ford F-450 Super Duty $50,745.00    $3,641.48    6.68 %   
2008 Ford Focus $16,817.00    $718.20    4.10 %   
2008 Ford Fusion $20,816.00    $1,185.96    5.36 %   
2008 Ford Mustang $26,890.00    $1,521.46    5.37 %   
2008 Ford Ranger $17,898.00    $1,232.21    6.37 %   
2008 Ford Shelby GT500 $46,423.00    $7,560.50    12.49 %   
2008 Ford Taurus $24,948.00    $1,956.03    7.08 %   
2008 Ford Taurus X $28,834.00    $1,967.56    6.34 %   
2007 Ford Crown Victoria $29,148.00    $690.00    2.31 %   
2007 Ford Econoline Cargo $24,872.00    $3,513.00    11.99 %   
2007 Ford Edge $29,009.00    $1,824.84    5.87 %   
2007 Ford Expedition $35,726.00    $3,079.82    7.90 %   
2007 Ford Expedition EL $39,612.00    $3,580.50    8.23 %   
2007 Ford Explorer $30,729.00    $1,815.45    5.55 %   
2007 Ford Explorer Sport Trac $27,703.00    $1,892.38    6.21 %   
2007 Ford F-150 $28,918.00    $3,252.22    10.06 %   
2007 Ford F-250 Super Duty $29,335.00    $1,988.20    5.88 %   
2007 Ford F-350 Super Duty $27,460.00    $2,054.33    6.78 %   
2007 Ford Focus $16,110.00    $1,291.44    7.41 %   
2007 Ford Freestyle $27,949.00    $3,329.33    10.62 %   
2007 Ford Fusion $20,897.00    $1,857.62    8.19 %   
2007 Ford Mustang $25,472.00    $1,843.63    6.94 %   
2008 Ford $28,692.00    $2,033.93    6.27 %   
2007 Ford $26,938.00    $2,513.32    8.40 %   
2006 Ford $11,591.00    $2,400.00    17.15 %   
$28,080.56     $2,201.04     7.01%