|
|
|
|
|
Annual Report Fiscal Year 2008 vs. 2007
Change in Discounts by Model
|
|
Vehicle |
Avg % Off MSRP |
Vehicle |
Avg % Off MSRP |
% in Discount |
| 2009 Ford Econoline Wagon | 2.83% | 2008 Ford Econoline Wagon | 7.35% | -61.50% |
| 2009 Ford Edge | 3.00% | 2008 Ford Edge | 3.97% | -24.43% |
| 2009 Ford Escape | 11.51% | 2008 Ford Escape | 4.97% | 131.59% |
| 2009 Ford Expedition | 17.60% | 2008 Ford Expedition | 7.58% | 132.19% |
| 2009 Ford Expedition EL | 14.00% | 2008 Ford Expedition EL | 8.20% | 70.73% |
| 2009 Ford Explorer | 3.81% | 2008 Ford Explorer | 6.59% | -42.19% |
| 2009 Ford Explorer Sport Trac | 3.00% | 2008 Ford Explorer Sport Trac | 5.64% | -46.81% |
| 2009 Ford F-150 | 8.00% | 2008 Ford F-150 | 7.75% | 3.23% |
| 2009 Ford F-250 Super Duty | 2.58% | 2008 Ford F-250 Super Duty | 7.21% | -64.22% |
| 2009 Ford F-350 Super Duty | 14.34% | 2008 Ford F-350 Super Duty | 7.91% | 81.29% |
| 2009 Ford Focus | 14.34% | 2008 Ford Focus | 4.10% | 249.76% |
| 2009 Ford Fusion | 13.20% | 2008 Ford Fusion | 5.57% | 136.98% |
| 2009 Ford Mustang | 10.04% | 2008 Ford Mustang | 5.23% | 91.97% |
| 2009 Ford Ranger | 6.80% | 2008 Ford Ranger | 5.86% | 16.04% |
| 2009 Ford Shelby GT500 | 2.91% | 2008 Ford Shelby GT500 | 12.10% | -75.95% |
| 2009 Ford Taurus | 11.56% | 2008 Ford Taurus | 6.13% | 88.58% |
| 2009 Ford Taurus X | 3.00% | 2008 Ford Taurus X | 6.29% | -52.31% |
| 2008 Ford Crown Victoria | 25.90% | 2007 Ford Crown Victoria | 9.85% | 162.94% |
| 2008 Ford Econoline Cargo | 9.11% | 2007 Ford Econoline Cargo | 8.75% | 4.11% |
| 2008 Ford Econoline Wagon | 7.70% | 2007 Ford Econoline Wagon | 13.88% | -44.52% |
| 2008 Ford Edge | 6.98% | 2007 Ford Edge | 5.28% | 32.20% |
| 2008 Ford Escape | 7.31% | 2007 Ford Escape | 6.94% | 5.33% |
| 2008 Ford Escape Hybrid | 3.05% | 2007 Ford Escape Hybrid | 8.77% | -65.22% |
| 2008 Ford Expedition | 9.97% | 2007 Ford Expedition | 8.93% | 11.65% |
| 2008 Ford Expedition EL | 9.17% | 2007 Ford Expedition EL | 8.20% | 11.83% |
| 2008 Ford Explorer | 8.84% | 2007 Ford Explorer | 6.90% | 28.12% |
| 2008 Ford Explorer Sport Trac | 6.93% | 2007 Ford Explorer Sport Trac | 6.66% | 4.05% |
| 2008 Ford F-150 | 12.27% | 2007 Ford F-150 | 10.10% | 21.49% |
| 2008 Ford F-250 Super Duty | 10.09% | 2007 Ford F-250 Super Duty | 10.49% | -3.81% |
| 2008 Ford F-350 Super Duty | 10.71% | 2007 Ford F-350 Super Duty | 10.96% | -2.28% |
| 2008 Ford Focus | 7.60% | 2007 Ford Focus | 9.26% | -17.93% |
| 2008 Ford Fusion | 7.44% | 2007 Ford Fusion | 6.68% | 11.38% |
| 2008 Ford Mustang | 8.65% | 2007 Ford Mustang | 6.58% | 31.46% |
| 2008 Ford Ranger | 7.76% | 2007 Ford Ranger | 8.17% | -5.02% |
| 2008 Ford Shelby GT500 | 13.98% | 2007 Ford Shelby GT500 | 12.84% | 8.88% |
| 2007 Ford Econoline Cargo | 8.95% | 2006 Ford Econoline Cargo | 10.33% | -13.36% |
| 2007 Ford Econoline Wagon | 7.03% | 2006 Ford Econoline Wagon | 13.43% | -47.65% |
| 2007 Ford Expedition | 7.96% | 2006 Ford Expedition | 13.13% | -39.38% |
| 2007 Ford Explorer | 6.07% | 2006 Ford Explorer | 11.81% | -48.60% |
| 2007 Ford F-150 | 12.88% | 2006 Ford F-150 | 13.08% | -1.53% |
| 2007 Ford F-250 Super Duty | 8.50% | 2006 Ford F-250 Super Duty | 13.88% | -38.76% |
| 2007 Ford F-350 Super Duty | 16.05% | 2006 Ford F-350 Super Duty | 14.25% | 12.63% |
| 2007 Ford Five Hundred | 8.30% | 2006 Ford Five Hundred | 9.92% | -16.33% |
| 2007 Ford Focus | 7.01% | 2006 Ford Focus | 17.96% | -60.97% |
| 2007 Ford Freestar | 3.87% | 2006 Ford Freestar | 8.99% | -56.95% |
| 2007 Ford Freestyle | 11.41% | 2006 Ford Freestyle | 9.47% | 20.49% |
| 2007 Ford Fusion | 8.72% | 2006 Ford Fusion | 7.71% | 13.10% |
| 2007 Ford Mustang | 7.87% | 2006 Ford Mustang | 9.33% | -15.65% |
| 2007 Ford Ranger | 4.73% | 2006 Ford Ranger | 11.87% | -60.15% |
| 2009 Ford | 11.36% | 2008 Ford | 6.16% | 84.42% |
| 2008 Ford | 9.53% | 2007 Ford | 8.48% | 12.38% |
| 2007 Ford | 9.67% | 2006 Ford | 12.30% | -21.38% |
| 9.63% | | 8.06% | 19.43% |
|
Annual Report Fiscal Year 2008 (1/1/2008 -
12/31/2008)
|
|
Vehicle |
Avg ePrice |
Avg Off MSRP |
Avg % Off MSRP |
|
2009 Ford Econoline Wagon
|
$34,401.00
|
$1,000.00
|
2.83 %
|
|
2009 Ford Edge
|
$36,831.00
|
$1,139.00
|
3.00 %
|
|
2009 Ford Escape
|
$23,866.00
|
$3,077.50
|
11.51 %
|
|
2009 Ford Expedition
|
$42,142.00
|
$9,003.00
|
17.60 %
|
|
2009 Ford Expedition EL
|
$43,182.00
|
$7,028.00
|
14.00 %
|
|
2009 Ford Explorer
|
$33,552.00
|
$1,364.80
|
3.81 %
|
|
2009 Ford Explorer Sport Trac
|
$30,182.00
|
$933.00
|
3.00 %
|
|
2009 Ford F-150
|
$31,903.00
|
$2,823.76
|
8.00 %
|
|
2009 Ford F-250 Super Duty
|
$30,175.00
|
$800.00
|
2.58 %
|
|
2009 Ford F-350 Super Duty
|
$42,267.00
|
$7,085.80
|
14.34 %
|
|
2009 Ford Flex
|
$34,426.00
|
$3,534.52
|
9.29 %
|
|
2009 Ford Focus
|
$15,970.00
|
$2,674.04
|
14.34 %
|
|
2009 Ford Fusion
|
$20,337.00
|
$3,116.99
|
13.20 %
|
|
2009 Ford Mustang
|
$25,310.00
|
$2,789.23
|
10.04 %
|
|
2009 Ford Ranger
|
$20,095.00
|
$1,496.26
|
6.80 %
|
|
2009 Ford Shelby GT500
|
$46,938.00
|
$1,235.75
|
2.91 %
|
|
2009 Ford Taurus
|
$25,300.00
|
$3,366.22
|
11.56 %
|
|
2009 Ford Taurus X
|
$34,838.00
|
$1,077.00
|
3.00 %
|
|
2008 Ford Crown Victoria
|
$20,629.00
|
$7,233.63
|
25.90 %
|
|
2008 Ford Econoline Cargo
|
$24,140.00
|
$2,444.67
|
9.11 %
|
|
2008 Ford Econoline Wagon
|
$30,111.00
|
$2,498.42
|
7.70 %
|
|
2008 Ford Edge
|
$29,103.00
|
$2,233.26
|
6.98 %
|
|
2008 Ford Escape
|
$22,902.00
|
$1,831.55
|
7.31 %
|
|
2008 Ford Escape Hybrid
|
$29,874.00
|
$974.30
|
3.05 %
|
|
2008 Ford Expedition
|
$36,886.00
|
$4,116.81
|
9.97 %
|
|
2008 Ford Expedition EL
|
$40,397.00
|
$4,062.08
|
9.17 %
|
|
2008 Ford Explorer
|
$28,689.00
|
$2,811.33
|
8.84 %
|
|
2008 Ford Explorer Sport Trac
|
$27,563.00
|
$2,078.37
|
6.93 %
|
|
2008 Ford F-150
|
$29,020.00
|
$4,120.05
|
12.27 %
|
|
2008 Ford F-250 Super Duty
|
$40,274.00
|
$4,709.93
|
10.09 %
|
|
2008 Ford F-350 Super Duty
|
$42,106.00
|
$5,152.63
|
10.71 %
|
|
2008 Ford F-450 Super Duty
|
$45,612.00
|
$4,616.82
|
9.33 %
|
|
2008 Ford Focus
|
$16,317.00
|
$1,353.02
|
7.60 %
|
|
2008 Ford Fusion
|
$20,430.00
|
$1,663.36
|
7.44 %
|
|
2008 Ford Mustang
|
$26,137.00
|
$2,540.42
|
8.65 %
|
|
2008 Ford Ranger
|
$18,582.00
|
$1,583.51
|
7.76 %
|
|
2008 Ford Shelby GT500
|
$46,289.00
|
$8,094.08
|
13.98 %
|
|
2008 Ford Taurus
|
$25,172.00
|
$2,387.31
|
8.52 %
|
|
2008 Ford Taurus X
|
$29,049.00
|
$2,399.53
|
7.51 %
|
|
2007 Ford Econoline Cargo
|
$24,841.00
|
$2,683.37
|
8.95 %
|
|
2007 Ford Econoline Wagon
|
$30,145.00
|
$2,280.00
|
7.03 %
|
|
2007 Ford Edge
|
$30,217.00
|
$1,970.81
|
6.09 %
|
|
2007 Ford Expedition
|
$40,838.00
|
$3,541.38
|
7.96 %
|
|
2007 Ford Expedition EL
|
$39,579.00
|
$4,888.82
|
10.98 %
|
|
2007 Ford Explorer
|
$32,851.00
|
$2,159.10
|
6.07 %
|
|
2007 Ford Explorer Sport Trac
|
$31,683.00
|
$1,159.67
|
3.46 %
|
|
2007 Ford F-150
|
$28,924.00
|
$4,251.11
|
12.88 %
|
|
2007 Ford F-250 Super Duty
|
$28,623.00
|
$2,512.80
|
8.50 %
|
|
2007 Ford F-350 Super Duty
|
$33,251.00
|
$7,821.38
|
16.05 %
|
|
2007 Ford Five Hundred
|
$27,772.00
|
$2,513.29
|
8.30 %
|
|
2007 Ford Focus
|
$16,397.00
|
$1,219.69
|
7.01 %
|
|
2007 Ford Freestar
|
$20,250.00
|
$812.50
|
3.87 %
|
|
2007 Ford Freestyle
|
$27,950.00
|
$3,600.00
|
11.41 %
|
|
2007 Ford Fusion
|
$21,847.00
|
$2,106.28
|
8.72 %
|
|
2007 Ford Mustang
|
$33,378.00
|
$3,045.53
|
7.87 %
|
|
2007 Ford Ranger
|
$19,502.00
|
$994.18
|
4.73 %
|
|
2006 Ford Econoline Wagon
|
$28,950.00
|
$2,075.00
|
6.69 %
|
|
2006 Ford F-150
|
$17,332.00
|
$15,266.00
|
46.93 %
|
|
2006 Ford Fusion
|
$14,950.00
|
$1,045.00
|
6.53 %
|
|
2008 Ford
|
$29,683.00
|
$2,073.25
|
6.16 %
|
|
2007 Ford
|
$26,233.00
|
$2,457.82
|
8.48 %
|
|
2006 Ford
|
$30,652.00
|
$4,366.33
|
12.30 %
|
|
|
$27,746.37
|
$3,075.94
|
9.63%
|
|
|
|
Annual Report Fiscal Year 2007 (1/1/2007 -
12/31/2007)
|
|
Vehicle |
Avg ePrice |
Avg Off MSRP |
Avg % Off MSRP |
|
2008 Ford Crown Victoria
|
$31,915.00
|
$960.00
|
2.92 %
|
|
2008 Ford Econoline Cargo
|
$24,522.00
|
$2,036.54
|
7.63 %
|
|
2008 Ford Econoline Wagon
|
$30,870.00
|
$2,483.05
|
7.35 %
|
|
2008 Ford Edge
|
$30,294.00
|
$1,260.61
|
3.97 %
|
|
2008 Ford Escape
|
$22,885.00
|
$1,209.13
|
4.97 %
|
|
2008 Ford Escape Hybrid
|
$28,940.00
|
$964.82
|
3.24 %
|
|
2008 Ford Expedition
|
$38,336.00
|
$3,209.19
|
7.58 %
|
|
2008 Ford Expedition EL
|
$42,564.00
|
$3,786.45
|
8.20 %
|
|
2008 Ford Explorer
|
$29,140.00
|
$2,063.18
|
6.59 %
|
|
2008 Ford Explorer Sport Trac
|
$27,984.00
|
$1,686.78
|
5.64 %
|
|
2008 Ford F-150
|
$29,864.00
|
$2,597.43
|
7.75 %
|
|
2008 Ford F-250 Super Duty
|
$41,529.00
|
$3,320.15
|
7.21 %
|
|
2008 Ford F-350 Super Duty
|
$45,078.00
|
$3,905.23
|
7.91 %
|
|
2008 Ford F-450 Super Duty
|
$51,132.00
|
$3,460.98
|
6.38 %
|
|
2008 Ford Focus
|
$16,817.00
|
$718.20
|
4.10 %
|
|
2008 Ford Fusion
|
$20,823.00
|
$1,241.16
|
5.57 %
|
|
2008 Ford Mustang
|
$26,590.00
|
$1,468.58
|
5.23 %
|
|
2008 Ford Ranger
|
$17,944.00
|
$1,131.15
|
5.86 %
|
|
2008 Ford Shelby GT500
|
$46,548.00
|
$7,209.71
|
12.10 %
|
|
2008 Ford Taurus
|
$25,336.00
|
$1,683.63
|
6.13 %
|
|
2008 Ford Taurus X
|
$28,759.00
|
$1,946.27
|
6.29 %
|
|
2007 Ford Crown Victoria
|
$26,032.00
|
$2,855.35
|
9.85 %
|
|
2007 Ford Econoline Cargo
|
$23,804.00
|
$2,302.97
|
8.75 %
|
|
2007 Ford Econoline Wagon
|
$29,598.00
|
$4,806.59
|
13.88 %
|
|
2007 Ford Edge
|
$29,133.00
|
$1,633.66
|
5.28 %
|
|
2007 Ford Escape
|
$23,805.00
|
$1,766.84
|
6.94 %
|
|
2007 Ford Escape Hybrid
|
$27,138.00
|
$2,644.63
|
8.77 %
|
|
2007 Ford Expedition
|
$36,412.00
|
$3,572.74
|
8.93 %
|
|
2007 Ford Expedition EL
|
$40,476.00
|
$3,626.41
|
8.20 %
|
|
2007 Ford Explorer
|
$29,436.00
|
$2,185.52
|
6.90 %
|
|
2007 Ford Explorer Sport Trac
|
$27,721.00
|
$1,985.85
|
6.66 %
|
|
2007 Ford F-150
|
$28,453.00
|
$3,201.96
|
10.10 %
|
|
2007 Ford F-250 Super Duty
|
$37,586.00
|
$4,432.24
|
10.49 %
|
|
2007 Ford F-350 Super Duty
|
$41,153.00
|
$5,120.13
|
10.96 %
|
|
2007 Ford Five Hundred
|
$25,559.00
|
$2,103.14
|
7.52 %
|
|
2007 Ford Focus
|
$15,770.00
|
$1,600.63
|
9.26 %
|
|
2007 Ford Freestar
|
$21,077.00
|
$6,373.13
|
23.79 %
|
|
2007 Ford Freestyle
|
$28,476.00
|
$2,431.97
|
7.90 %
|
|
2007 Ford Fusion
|
$20,328.00
|
$1,457.10
|
6.68 %
|
|
2007 Ford Mustang
|
$25,634.00
|
$1,833.78
|
6.58 %
|
|
2007 Ford Ranger
|
$18,739.00
|
$1,677.62
|
8.17 %
|
|
2007 Ford Shelby GT500
|
$42,489.00
|
$6,791.94
|
12.84 %
|
|
2006 Ford Crown Victoria
|
$29,148.00
|
$1,277.37
|
4.01 %
|
|
2006 Ford Econoline Cargo
|
$24,274.00
|
$2,797.45
|
10.33 %
|
|
2006 Ford Econoline Wagon
|
$28,190.00
|
$4,431.86
|
13.43 %
|
|
2006 Ford Escape
|
$21,522.00
|
$2,032.50
|
8.10 %
|
|
2006 Ford Expedition
|
$39,528.00
|
$5,817.67
|
13.13 %
|
|
2006 Ford Explorer
|
$30,289.00
|
$3,992.24
|
11.81 %
|
|
2006 Ford F-150
|
$30,701.00
|
$4,561.78
|
13.08 %
|
|
2006 Ford F-250 Super Duty
|
$36,140.00
|
$5,817.30
|
13.88 %
|
|
2006 Ford F-350 Super Duty
|
$40,467.00
|
$6,744.75
|
14.25 %
|
|
2006 Ford Five Hundred
|
$24,821.00
|
$2,684.33
|
9.92 %
|
|
2006 Ford Focus
|
$15,022.00
|
$3,230.57
|
17.96 %
|
|
2006 Ford Freestar
|
$30,766.00
|
$2,938.79
|
8.99 %
|
|
2006 Ford Freestyle
|
$28,331.00
|
$2,939.13
|
9.47 %
|
|
2006 Ford Fusion
|
$21,074.00
|
$1,766.73
|
7.71 %
|
|
2006 Ford Mustang
|
$27,041.00
|
$2,889.64
|
9.33 %
|
|
2006 Ford Ranger
|
$20,498.00
|
$2,761.88
|
11.87 %
|
|
2006 Ford Taurus
|
$11,591.00
|
$2,400.00
|
17.15 %
|
|
2008 Ford
|
$29,683.00
|
$2,073.25
|
6.16 %
|
|
2007 Ford
|
$26,233.00
|
$2,457.82
|
8.48 %
|
|
2006 Ford
|
$30,652.00
|
$4,366.33
|
12.30 %
|
|
|
$27,468.30
|
$2,466.16
|
8.06%
|
|
|
|
